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Set up Google Site Kit in WordPress to connect your website with an existing Google Analytics account and start tracking website traffic directly from the WordPress dashboard.

Here are the simple steps to finish setting up Google Site Kit in WordPress:

  1. Log in to WordPress.
  2. In the left sidebar, click Site Kit.
  3. Check Connect Google Analytics as part of your setup and click the Sign in with Google button.
  4. Sign in with the Google account that has access to the client’s Google Analytics account.
  5. Follow the prompts to allow Site Kit to connect to the website.
  6. When asked to connect Google Analytics, choose the existing Analytics account, property, and web data stream for the website.
  7. Complete the setup.
  8. After setup is complete, go to Site Kit > Settings > Connected Services and confirm Google Analytics is connected.
  9. Visit the website in a separate browser window, then check Analytics later to confirm traffic is being recorded.

Make sure the Google account used during setup has admin or edit access to the correct Google Analytics property.