Website Project Questionnaire

Plan a Website project

Please work through this short collection of questions that we will use as the first step in the discovery phase in the design of your new website.

Full Name*
Company Name*
Email*
Phone
Current Website
What is the most important product or service your website will provide?
Do you feel your current site promotes a favorable user experience? Why or why not? What specific areas of your current site do you feel are successful? Why are they successful?
What shortcomings exist with the current site and what three things would you change on the site today if you could?
What are the main reasons for commissioning/redesigning your site?
Examples include a new business model, outdated site, expanded services, different audience.
What are your primary online business objectives with the site? What are your secondary objectives? Please discuss both long- and short-term goals.
Examples include increased sales, marketing/branding awareness, and fewer customer service calls.
Describe a typical site visitor. How often are they online, and what do they generally use the web for?
Give basic demographics: age, occupation, income level, purchasing habits. Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.
What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?
Use a few adjectives to describe how your site visitor should perceive the new site. Is this different than the current image perception?
Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition?
Please list competitor website URLs.
List the URLs of any sites you find compelling. What specifically do you like about these sites?
Examples can be from your industry or unrelated.
Do you currently have a logo or other brand elements? If so, are you happy with the design?
What is your desired timeline to launch the new website?
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Website Project Questionnaire

This project questionnaire will help us gain a better grasp of what you are looking for in the design of your website.

Plan a Website project

Please work through this short collection of questions that we will use as the first step in the discovery phase in the design of your new website.