Leif spent the first 5 years of his career in video game development, shipping several games for PC, Xbox, and PlayStation. He was one of the early pioneers of modern Gamification techniques – applying video game mechanics in a business context to increase user engagement. In 2006, he was approached by a SaaS Customer Relationship Management (CRM) company who wanted to redesign their sales force application to mirror the intuitive design of video games. Hence, Leif’s transition from gaming to broader software development.
Over the last 17 years, Leif’s design process has evolved into a successful practice of getting websites and applications shipped. His innovative design skills have been utilized on many cutting edge digital solutions in use today, including a patented touch screen input technology developed while working for the elite Surface design team at Microsoft.
Leif’s work is still inspired by his passion for raising the design bar with clever solutions to today’s complex problems. He continues to refine his craft, staying on the leading edge of the rapidly changing design trends by regularly attending networking events and training courses provided by companies like Apple and Amazon. He thrives on building user-driven solutions using innovative technologies with a Kanban approach, looking for areas to eliminate clutter and simplify. Whether it is a responsive website layout or an iOS app, Leif has the proven techniques to create a great visual and intuitive experience for your customers.
Leif has spent the last 5 years as an investor on multiple startups in the Seattle area – many in partnership with Facet Digital, a software development agency he co-founded and still consults with on software projects that require a larger development team and complex engineering support.
Leif splits his time living in the city and his internet-friendly island cabin on the Puget Sound with his wife and three kids, enjoying all the sports and activities the Great Northwest has to offer.