Launching an email marketing campaign is an effective tool to engage with your audience.
It's a great way to remind your clients or readers of your existence and provide them with nuggets of information they may find useful or interesting.
This audience is exceptionally important because they had to opt-in to receive your emails and are likely customers, potential customers, or even better, promoters.
Designmodo, web development news blog, recently published an article that provides over a dozen Email Marketing Campaign Pre-Launch Checklists to help you build flawless marketing campaigns and save you from catastrophes. Once you have determined your marketing strategy, this process will help you monitor the design, content, and technicalities of your campaign.
Read the article on Designmodo.